Let’s talk – no strings attached,
by email, phone or video call.

Smith.joseph.london@gmail.com‍ ‍
07971 648 244 LinkedIn: linkedin.com/in/smith-joseph-london Follow Instagram: smithjoseph05

Hello, I’m Smith — a multifaceted creative leader, art director, senior designer, and problem solver with nearly three decades of experience. I craft brands, brand activation, employee engagement campaigns, investor communications, property marketing, events, and digital/interactive assets for globally recognised brands.

I’m passionate about creative solutions rooted in insightful thinking, where ideas are at the heart of everything. For me, it’s about telling the stories brands need to tell—connecting on a human level with impact you can feel and measure.

Collaboration sits at the heart of my approach. I thrive in an open, co-authored partnerships with business leaders and brand owners, working closely with strategists, writers, illustrators, filmmakers, image-makers and production specialists. Together, we turn complex challenges into clear, compelling creative solutions that build stronger brands, engage audiences and deliver meaningful results.

Over the years, my work has taken many forms — from brand strategy and identity systems to investor and internal communications, property branding and marketing, publications, websites, digital assets, signage, exhibitions and campaigns. Whatever the format, my focus remains the same: creating work that is thoughtful, distinctive and effective.

Background/Awards/ Publications

Currently:

Independent Design Director/Senior Designer

2021 - 2026
Socrates Communications
Brunswick Creative
The Team
Friends Studio
Design Portfolio
Hilton Hotel
DTEK Group

Previously:
2019 - 2020
Superunion
Design Director

2015 - 2019
MerchantCantos
Creative Team Head
Design Director

2003 - 2015
BergHind Joseph
Partner/Joint Creative Director

2002 - 2023
The Partners
Design Director

1999 - 2022
Pauffley Design
Creative Team Head
Design Director

1997 - 1999
Design In Action
Design Director

1996 - 1997
Smithfield Design
Senior Designer

1995 - 1996
Michael Peters
Senior Designer

1992 - 1995
Sector Light Design
Senior Designer

1988 - 1992
Andrew Derrick Design
Senior Designer

1985 - 1988
The Small Back Room
Designer

1984 - 1985
Gordon Ollis Design
Designer

Awards:

2022
Indigo Design Awards
Gold: Park & Sayer Residential Brochure

2021
DNA - Paris Awards Winner: Sotogrande Summer Edition Magazine

2021
DNA Paris Awards Recognition: Park & Sayer
Marketing Brochure

2021
MUSE Creative Awards
Gold: Park & Sayer Residential Project

2021
International Design Awards Silver:
Park & Sayer Residential Development

2018
IR Society Best Practice Awards
Best FTSE250 Annual Report
Derwent London

2018
CorpComms Awards Best 250 Annual Report Derwent London

2018
CorpComms Awards Best Online Report Puma Energy

2018
Corporate Financial Awards
Best online report international Silver:
Puma Energy

2018
Best CSR/ESG Report Bronze:
Puma Energy

2017
Corporate & Financial Awards Gold:
Puma Energy

2017
Corporate & Financial Awards Gold:
Best international Annual Report
Puma Energy

2017
Corporate Content Awards Silver:
Allianz best internal campaign

2003
Design Week Best Graduate Recruitment
BP Graduate Campaign

2002
Design Week Best Graduate Recruitment
BP Graduate Campaign

2001
Design Week Best Graduate Recruitment
BP Graduate Campaign

2000
Design Week Best Annual Report Best International – United Pan-European Communication

Best UK – Dixons
Best European – Telewest
Silver: London & Edinburgh Trust

1999
Design Week Best international literature Cable & Wireless
Best corporate literature
Highly Commended: Telewest AR

1997
Astid Best of International
Design & Communication

Best International Annual Report Pharmacia & Upjohn 97 Annual report

Best International Corporate Brochure
IAM Corporate Brochure

Publications:‍
1999
The Best of Annual Reports design from around the World

United Pan-European Communication
Telewest
Dixons

Selected Clients