Fighting Food Poverty.
Client. Community Food
Enterprise
Sector. Charity Food Enterprise
London
Project.
Brand Identity
Deliverables.
Brand Strategy. Brand Expression. Warehouse Signage. Launch Materials. Stationery. Brand Toolkit. Warehouse Decals. Branded Merchandise. Brand campaign
Created.
At Smith Joseph Ltd
How does a local food enterprise address food poverty? By staying true
to a clear mission and working hand-in-hand with the communities of
East London.
This included the creation of a fresh brand identity for The Community Food Enterprise (CFE) charity, based in the London Borough of Newham, to better reflect its commitment to tackling food insecurity and supporting local residents.
CFE mission is to tackle food poverty in East London, the third highest population of the London boroughs. With the commission to rebrand the business, to appeal to its wider local base – a raising sun was developed to provide a since of hope and life-giving energy, alongside a more empowering brand pledge ‘Here until food poverty isn’t’ was developed and launched.
CFE presented a great opportunity to create a more positive visual symbol for this unforgettable local business. Inspired by the rising sun symbol of hope and its usage makes for a more impactful logo, that better reflects CFE ambition to make a difference in the communities its serves.
‘Fighting Food Poverty’ is the new platform launched alongside a new pledge to be ‘Here until food poverty isn’t’ went beyond conventional campaign thinking to provide an actionable way for local business, corporates and individuals to make an enduring commitment to serve its local communities.
