Flora &
Fauna.
Client.
Louisa Hart
Sector.
Luxury Goods
London
Project.
Personal Brand Identity
Deliverables.
Visual Identity. Brand Expression.
Branded Materials
Created.
At Smith Joseph Ltd
A visual identity and art direction for Louisa Hart Jewellery, celebrating Louisa’s journey as a second-generation jeweller. Building on over 40 years of family experience and her father’s reputation as a trusted independent jeweller, the brand brings together heritage and craftsmanship with an established, timeless look and feel.
The identity needed to convey a timeless and establish quality, that brings together over 40 years of British family heritage, craftsmanship whilst also promoting Louisa’s eco-conscious perspective, brought to life through the new ‘Born From Nature. Worn Your Way’ strapline. The identity extended across packaging, print and digital assets.
