Fuelling Every
Journey.
Client.
Puma Energy
Sector. Petroleum Company Switzerland
Project.
Product and Service
Brochures
Deliverables. Product and Service
Brochure Suit
Created. At MerchantCantos
What will Puma Energy fuel next? Whatever moves people, businesses and communities forward. Puma Energy operates across a diverse portfolio, from Retail and Aviation to Bitumen, Commercial Fuels, Renewable & Lower Carbon Energy, LPG and Lubricants. But behind every product and service is a bigger purpose: keeping people, businesses and communities moving towards what comes next.
Following the development of the refreshed brand identity, we evolved the brand literature system to bring this purpose to life through a more human, story-driven approach. The aim was to create communications that signal quality, care and warmth, while retaining the distinctive character and recognition of Puma Energy’s iconic heritage.