How do you build a health and wellbeing brand in a saturated market, especially during a global pandemic? By crafting a brand that’s ethically made, using the finest local ingredients, and driven by an eco-friendly message at its core—all while addressing the health and wellbeing of the planet in crisis.
The solution centered on Happy Frog’s mission to drive positive change, with a new brand strategy focused on "Spreading Joy." This message is woven into the brand’s storytelling and expressed through
its refreshed identity.

In addition to the website the brand identity was rolled out across an extensive packaging range, branded merchandise, investor presentation, digital banners, stationery and full brand identity guidelines, covering both screen and print applications, as well as branded event stand for Japan exhibition.