Get The Glow.
Client.
Philips Lighting
Sector.
Lighting & Energy
USA
Project.
Employee Campaign
Deliverables.
Campaign Identity. Visual Expression. Brand Guidelines. Brand Extension. Photo: Rodion Kutsaev on Unsplash
Created.
At MerchantCantos
How does Philips Lighting attract the right talent? By leveraging the experience and expertise of its employees to identify and secure the best people at the right time.
‘Get the Glow’ was born as the creative campaign to capture the essence of this internal initiative—connecting with the right candidates, providing a clear call to action, and subtly tying back to the company’s
core business of lighting.
And why Philips Lighting needed its employees experience and expertise to seek and secure the right people at the right time. Get the Glow became the new Employee Referral Program to recruit the best people.
