How do you communicate effectively with a limited-literacy audience? By being simple, direct, and visual—using
images instead of words.
Syngenta set out to create a global campaign aimed at
a low-access, limited-literacy audience, ensuring that its compliance message reached all employees and third-party partners, across multiple languages.

With the aid of simple airline style, safety instruction pictograms as the central theme, to act as a visual aid to enhance and reinforce simple compliance instructions to all employees.