Beyond Simple.
Client.
Syngenta
Project.
Compliance posters
for limited-literacy contractors
Deliverables.
Posters. PPT Animation.
Compliance Booklet. Illustration:
Son of Alan
Created.
At BergHind Joseph
How do you communicate effectively with a limited-literacy audience? By being simple, direct, and visual—using images instead of words.
Syngenta set out to create a global campaign aimed at a low-access, limited-literacy audience, ensuring that its compliance message reached all employees and third-party partners, across multiple languages.
With the aid of simple airline style, safety instruction pictograms as the central theme, to act as a visual aid to enhance and reinforce simple compliance instructions to all employees.
