Bigger Than
Lifesize.
Client.
Agnes Abplanalp
Sector. Personal Brand
Switzerland
Project.
Brand and Visual Identity
Deliverables.
Visual Identity. Brand Expression. Branded Merchandise. Environmental Design.
Created.
At BergHind Joseph
Does size really matter in art? We believe that large-scale art creates a more immersive experience for the viewer, transforming any space.
The creative journey began with a simple phone call,
from which the concept of ‘Bigger than Lifesize’ emerged as the central theme. The new brand identity for Agnes Abplanalp Art was crafted around this theme, using the repeated letter ‘A’ to create a bold, minimalist monogram that highlights the powerful simplicity of the work.
This simple and reimagined monogram device, also acts as an artist authentication stamp, which allows Agnes to stamp the work of art. With a strip-back colour palette and bold typeface assert a strong minimalism brand, not too dominating or distract from Agnes bigger than life-size portraits.
