365 Days
A Year.
Client.
Naspers
Sector.
Internet, Technology,
and Multimedia Company
South Africa
Project.
Annual Report
Pitch Proposal
Deliverables. Annual Report
Created.
At MerchantCantos
Pitch: 365 days a year. Show how Naspers improves everyday life for billions of people through technology — not just occasionally, but every day, 365 days a year. By turning the scale of its impact into relatable human moments, the creative makes the invisible technology stories, visible, tangible and relevant.
365 Days of Human Tech turns that invisible impact into visible human stories. The creative idea moves away from talking about technology as an abstract force for good and instead focuses on people and the human moments that matter to them. Because the measure of technology isn't how advanced it is — it's what it enables people to do.
