Supporting
Every Step.
Client. Mothercare
Sector.
Global Specialist Brand for Parents, Babies, and Young Children. London
Project. Investor Communication
Deliverables.
Annual Report.
Art Direction.
Created. At MerchantCantos
What does every step need? Support. From the first signs of pregnancy to the first steps of childhood and every milestone in between, families need products, expertise and reassurance they can trust. That’s why Mothercare is Supporting Every Step meeting the changing needs of mothers-to-be, babies and children up to eight years, every step of the way.
Our creative strategy brings that reality to the forefront, moving beyond traditional motherhood imagery to capture genuine moments between mothers and children. By putting real families and the positive energy of young children at the heart of the annual report. We show, rather than simply tell, how Mothercare supports families through the everyday moments, challenges and milestones. The result is an annual report the feel human, vibrant, alive and fun.
