Shaping
What’s Next.
Client.
Shire
Sector.
Speciality Rare Disease Pharmaceutical Company UK
Project. Annual Report
Deliverables.
Annual Report and
Art Direction
Created. At MerchantCantos
How do you develop the next breakthrough solution for rare disease? By challenging what’s possible and designing around patients, not just diseases. Shire brings together pioneering science, deep disease expertise and collaboration with researchers, clinicians and patients to uncover new possibilities and turn them into innovative treatment for people living with rare diseases.
The suit of reports centred on compelling imagery of people living with rare diseases, bringing their experiences and everyday realities to the forefront. It explored how life-changing treatments can restore the simple moments many of us take for granted. ‘Shaping What’s Next’ was brought to life through striking, personal stories, demonstrating how Shire’s products, technologies and innovative thinking are helping to make a difference.
