How do you push an independent sports innovator further? By crafting a brand that truly reflects its founder—a competitive athlete, personal trainer, and expert in sports science, nutrition, injury prevention, and sports psychology.
To expand its reach beyond the weight room, the brand needed a fresh identity and a new merchandise range designed to appeal to
a broader audience.

A genderless monogram sprinter on the blocks for this former international 4 hundred meter runner. The emblem reinforces, this performance driven individual and an expanding customer base beyond the confines of a weights room, connected by the benefits sports brings to all involved.