When News Matters.
Client. Puma Energy
Sector. Petroleum Company
Switzerland
Project. Company Broadsheet
Deliverables. Printed and Digital Broadsheet. Art Direction. Photomontage and photomontage: Smith Joseph
Created.
At MerchantCantos
How do you capture breaking news from around the world? By tapping into the collective power of Puma Energy’s 7,900 employees, who become an integral
part of a global editorial network.
This dynamic team, spread across diverse regions, is empowered to gather, curate, and deliver timely and relevant news from around the globe. Through this collaborative approach, Puma Energy ensures that its communications are not only fast and accurate but also deeply connected to the pulse of the company’s global operations and local communities.
The launch of ‘Connect’ Puma Energy’s quarterly News supplement, included comprehensive reviews around the business, special articles, short stories, gathered from across four main regions, six business sectors and selected by employees around the business.
The broadsheet was distributed four times a year, with an additional special edition at the end of the year, with the key stories gathered across the 4 issues. Deliverables. Printed and Digital Broadsheet. Art Direction. Photomontage: Smith Joseph