Spirit of Fuelling Journeys.
Client.
Puma Energy
Sector. Oil & Gas
Switzerland
Project. Fuelling Journeys Brand Playbook
Deliverables. Fuelling Journey Brand Playbook.
Content Generation.
Created.
At MerchantCantos
How do Puma Energy's local agencies align with its Fuelling Journeys spirit? By shifting the focus of messaging from the functional aspects of travel to its emotional values.
The Fuelling Journeys Spirit Playbook was developed to guide and inspire local agencies, providing them with the tools to design and activate materials that truly capture the essence of the Fuelling Journeys spirit.
The new guiding principles, are a set of well defined creative assets and guide book, for internal, local and international design agencies around the world. To help rollout the Fuelling Journeys campaign and to maintain Puma Energy brand, recognition worldwide.
The previous identity focused heavily on the physical infrastructure, product and services. We wanted to create a dynamic toolkit that could represent the vast variety, of Puma Energy customers, by showcasing an honest, real world customers images, from around the world.
The fuelling journeys is expressed through a series of personal and story driven, Avedon style photography, where we get closer to Puma Energy travellers. By capturing the individual stories, add warmth and show the very human side of the brand.
