Moving In One Direction.
Client.
Puma Energy
Sector.
Petroleum Company
Switzerland
Project.
Brand Playbook
Deliverables.
Brand Strategy. Brand PlayBook.
Brand Expression. Global Photoshoot.
Created.
At MerchantCantos
How does a corporate brand in need of unified creative direction realign itself globally? By establishing a new set of guiding
principles to follow.
Aimed at fostering a stronger emotional connection between
its independent spirit and companywide objectives, Puma Energy worked closely with its creative agencies to redefine and present
its brand elements.
And Finding and activating the brand ‘moments’ that matter most for customers. This was an opportunity to build a more meaningful, relationship between customer and Puma Energy, and breed a sense of independence that lives for something greater.
The refreshed identity Playbook, that brings modernity and professionalism to this global brand. And demonstrates how the new identity, bring authenticity to the surface. An aspiring and confident, verbal and visual brand, that urges you to think beyond the norm. An holistic set of principles to celebrate the independent and individual spirit.
