At The Heart Of British Supply
Client. Wincanton
Sector. Logistics
London
Project.
Brand Refresh
Deliverables.
Brand Refresh. Brand Toolkit. Brand Guidelines. Branded Materials. Photography
Created.
At Design Portfolio
How does moving goods become moving a nation? By transcending logistics and becoming a driving force for economic growth. When Wincanton approached us, they were perceived as just another logistics provider—but their ambition was far greater.
Wincanton were looking for an evolution of the brand to ensure the brand continued to resonate with existing clients, whilst modernising the brand to appealing to new audiences. The response was a solution rooted in simplicity, accessibility, and a digital-first mindset, all aligned with their new brand positioning.
The result was a refreshed and streamlined identity—bold yet minimalist—that feels empathetic, intuitive, and easy to use across platforms and signalling a more modern, purpose-driven approach to logistics.
