Shaping The Future Of Transport.
Client.
First Group
Sector.
Multi-national Transport Group. England
Project.
Annual Report
Deliverables.
Annual Report.
Illustrations
Created.
At Brunswick Creative
Q: How do you shape the future of transport? By connecting communities, enabling opportunity and making everyday mobility more accessible and sustainable. FirstGroup is a leading private sector provider of public transport. That provides easy and convenient mobility and connecting people and communities. Transporting customers for business, education, health, social and leisure purposes.
The “Shaping the Future of Transport” positions FirstGroup at the heart of a more connected and accessible future for mobility. Putting people and their journeys first, the creative highlights transport’s role in connecting people to work, education, healthcare and communities. An infographic-led illustrative style, inspired by airport wayfinding and diagrammatic systems, to bring the different modes of travel together and visualises their connectivity across the wider FirstGroup ecosystem.
